University Students’ Perception of Masks as a New Trend after COVID-19 Pandemic: from Function to Fashion

Sabrina Yurizqa Ramadhanti; Hesti Kurniasih; Muhammad Indra Kurnianto

Sabrina Yurizqa Ramadhanti Universitas Jenderal Soedirman
Hesti Kurniasih
Muhammad Indra Kurnianto

Keywords: Post-pandemic, masks, socio-economy, fashion

Abstract

The COVID-19 pandemic has impacted almost all layers of human life. With masks being the central focus as the government implemented mandatory rules for wearing masks during the pandemic. In this study, researchers interviewed selected university students about their perception about masks in the post-pandemic era. The result of this study is that in the social aspect, the mask policy has affected the behavior and mindset of participants through trends and lifestyle. In addition, masks have also affected the economy through the increasing amount of demands and its popularity even after the pandemic.

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